Leveraging the kick-off of the Premier League season, Guinness has made a splash as the official beer and non-alcoholic beer partner of the league. With their campaign, "Lovely Game for a Guinness," created by AMV BBDO, they’re not just celebrating football—they’re redefining it... but how is this connected to education?

Let’s break this down into digestible chunks, shall we? There’s a lot to unpack here, and as you can imagine, the landscape is constantly evolving. So, let’s start from square one. We’re diving into how GenAI is shaking things up in school marketing and communications—looking at the impact, the perks, and, yes, some of the concerns around using AI-generated content for school storytelling, branding, and comms.

The move towards a brand value mindset in school marketing is more than just a strategic adjustment; it's a necessary evolution.

At Dux, we specialize in bringing school stories to life through bold and edgy branding. One common challenge schools face is taking the leap to start a rebrand and knowing where to begin. To streamline the process…