How to Keep LinkedIn Buzzing for Teacher Recruitment Over the Holidays
Holidays don’t mean your LinkedIn game gets to take a nap—especially if you’re looking to snag the best teachers and leaders for 2025. This is the perfect time to bring to life your school’s personality, keep those algorithms happy, and stay top of mind for candidates scrolling between mince pies. Here’s how to do it Dux-style:
1. Put Your People Front and Center
Teachers and leaders are your secret weapons. Get them talking.
Leadership reflections: Have your head of school or principal share a catchy post about what made 2024 incredible and how your team is gearing up for an even bigger 2025. What do we have to look forward to?
Teacher stories: Feature your staff sharing real, relatable reasons they love working at your school. Think “day-in-the-life” vibes or a “why I chose this school” reel.
Personal invites: A casual, heartfelt “Come join us in 2025” message from leadership hits differently than a generic careers post. Get your brainstorming hats on - need help? Check out our Approach to Brainstorming article!
Planning Ahead
Schedule interviews or write-ups now: Chat with your head of school or teachers about their favorite moments from the year. Record videos or write posts in advance so they’re ready to go.
Plan a “meet the team” series: Create a content calendar with staff spotlights queued up for weekly or bi-weekly posts.
Gather testimonials: Ask teachers why they love working at your school, then turn their words into shareable quotes or graphics.
2. Work Smarter, Not Louder
You don’t need to blitz your feed to make an impact. Focus on high-quality, scroll-stopping content:
Behind-the-scenes glimpses: What’s it like working with your leadership team? Does every school have Friday yoga classes? Show it. Let people get to know what benefits come with joining the team.
Professional growth perks: Showcase your development programs and leadership pathways. Teachers love knowing their future is in good hands.
Feel-good moments: Wrap up 2024 with a highlight reel of school wins, and make sure to show how your staff played a role in it all.
Planning Ahead:
Content batching: Dedicate a day to creating posts, videos, or photo collages that celebrate staff, achievements, or your school's unique culture.
Pre-schedule posts: Use tools like Hootsuite to line up posts over the holiday period so you’re not scrambling during downtime.
Collaborate with your team: Assign someone to gather photos or updates from recent events to turn into engaging posts.
3. Keep It Personal
Authenticity wins hearts and we are all about that emotional connection!
Assign someone to keep an eye on your posts and jump into comments. A quick, thoughtful reply makes all the difference.
Join trending education conversations on LinkedIn to remind people your school doesn’t just exist—it leads. Those long car trips, zoning out while the Football is on, there is time!
Planning ahead:
Designate a LinkedIn point person: Assign someone from your comms team to monitor posts, reply to comments, and engage with potential candidates in real time. So that they aren’t stressed daily, divide and conquer and/or divvy up and have different responsibility days.
Preload leadership posts: Get your principal or head of school to write a few “longer shelf life” updates ahead of time. You can drip-feed them into your schedule.
4. Make Job Posts Actually Interesting
No one wants to scroll past another boring “Join our team!” post. Make it pop:
Use carousel posts or short, snappy videos to break down roles and sell your school’s culture.
Share what makes your team thrive—whether it’s killer CPD opportunities, a supportive environment, or the world’s best coffee machine.
Get cheeky and challenge candidates: “Think you’ve got what it takes? Prove it—apply now.”
Think of fun ways to frame these posts - look at our recent article on SURREAL
Planning Ahead
Build a branded job pack: Create a carousel or video template showcasing the role, your school’s perks, and what makes it unique. Work with your school designer or lean on Canva or similar tools to design visually striking content.
Collaborate with HR: Work with your HR team to write compelling job descriptions ahead of time. Schools rely heavily on recruitment platforms now, why not take a crack at it yourself to stand out from the crowd. Still leverage those “big names” but add yourself into the mix too!
Plan “spotlight” roles: Choose key positions to feature over the holidays and build a mini-campaign around them.
5. Keep the Algorithm Happy
Algorithms hate lazy LinkedIn pages. Don’t ghost your feed:
Post 2-3 times a week with content that keeps your audience clicking, commenting, and sharing.
Tag your teachers and leaders in posts to boost reach. Better yet, get them sharing your content to hit their networks too.
Mix it up! Videos, polls, carousels, and images keep your page spicy and unpredictable.
Planning Ahead
Create a posting schedule: Stick to 2-3 posts a week. Use a mix of pre-scheduled content, staff features, and lighthearted updates.
Draft engaging formats: Plan a mix of videos, images, carousels, and polls to keep your content dynamic.
Ask for staff engagement: Give your team a heads-up about upcoming posts and encourage them to like, comment, or share to maximize reach.
6. Call Them to Action (Like You Mean It)
Every post should end with a bold, clear nudge.
Planing ahead:
Design your CTAs now: Write strong calls-to-action (CTAs) that point candidates to your careers page, Open Day signup, or email for inquiries.
Create link-ready templates: Ensure all job-related posts have direct links to your careers page or an application portal.
Highlight urgency: Pre-plan posts that emphasize deadlines for applications or limited opportunities.