You Know You’re in School Marketing When…
School marketing isn’t just a job—it’s a lifestyle. The wins, the challenges, the moments that make you laugh (or cry) are all part of the ride. This week, I’m not focusing on a big campaign or a detailed strategy. Instead, I’m zooming in on one small yet mighty piece of content—a post from The PR Girl Manifesto that made me feel seen!
Why? Because it connected.
It perfectly captured the grind of being in PR—the wins, the losses, and the camaraderie of knowing others understand your world. It reminded me that sometimes the most powerful marketing isn’t about grandeur but about connection.
And schools, this is how you can create scroll-stopping, engagement worthy posts!
The Power of Relatable Content
Building a school brand isn’t just about glossy brochures or strategic plans. It’s about forging real, human connections with your audience. Think about it: What better way to build your brand experience than through shared feelings and commonalities?
Here’s the thing: you already have the material. Every day, you live through the “you know you’re in school marketing when…” moments. Those little victories, frustrating challenges, and downright hilarious situations are all opportunities to show your community, “Hey, we get it. We’re in this together.”
You Know You’re in School Marketing When…
School marketing isn’t just a job—it’s a lifestyle. The wins, the challenges, the moments that make you laugh (or cry) are all part of the ride. This week, I’m not focusing on a big campaign or a detailed strategy. Instead, I’m zooming in on one small yet mighty piece of content—a post from The PR Girl Manifesto that stopped me in my tracks.
Why? Because it connected.
It perfectly captured the grind of being in PR—the wins, the losses, and the camaraderie of knowing others understand your world. It reminded me that sometimes the most powerful marketing isn’t about grandeur but about connection.
And schools, this is a lesson for you.
The Power of Relatable Content
Building a school brand isn’t just about glossy brochures or strategic plans. It’s about forging real, human connections with your audience. Think about it: What better way to build your brand experience than through shared feelings and commonalities?
Here’s the thing: you already have the material. Every day, you live through the “you know you’re in school marketing when…” moments. Those little victories, frustrating challenges, and downright hilarious situations are all opportunities to show your community, “Hey, we get it. We’re in this together.”
Dux Studio Take: Straight from the Grind
Sound familiar? These are the moments that make school marketing relatable. They remind your audience—whether it’s teachers, parents, or students—that you’re human, too.
Turning Moments Into Connection
Relatable content isn’t hard to create. Start by keeping a running list of your daily “school marketing” moments. Use a notebook or a notes app to capture them as they happen. Whether it’s a win, a struggle, or a funny mishap, jot it down.
Here’s the kicker: sometimes, the “bad” moments are even more powerful than the good ones. Why? Because they show vulnerability. They remind your audience that you’re in the trenches with them, sharing the same challenges and striving for the same goals.
Seeing Is Believing
Still skeptical? Check out the original post that inspired me: The PR Girl Manifesto. It’s a perfect example of how simple, authentic content can resonate deeply with an audience.
At Dux Studio, we’ve worked both in-house and alongside schools, so trust us when we say: we get it. And we know your audience will, too, when you start sharing these moments.
What’s Your “You Know You’re In School Marketing” Moment?
Now, it’s your turn. What’s one moment from your school marketing journey that makes you laugh, cry, or both? Drop it in the comments, or better yet, share it with your community.
Connection isn’t about perfection—it’s about being real. And in school marketing, that’s where the magic happens.