REDEFINING B2B MARKETING… did you say Linkedin?
Shifting from B2C to B2B marketing? Challenge accepted! At Dux, we believe B2B should be anything but boring. It's our chance to make a splash and stand out.
A great read by Billy Jones at Adweek confirms what we're all thinking: let’s take a B2C mindset and apply it to B2B strategies. And, chuck them on LinkedIn because you can reach 875 million people… or at least try.
The Power of Provocation report found 82% of decision-makers find B2B marketing a snooze-fest (uninspiring + boring). The whole report practically shouts—be bolder and braver! We totally agree! But how?
This piece and the Power of Provocation report confirm our thoughts… we need to become B2B influencers. Yes, seriously, influencer strategy for B2B brands. We must tap into emotional responses to influence behavior.
Schools have come a long way in 15 years, from hand out flyers at doctors offices to social media campaigns… the industry is evolving. More and more execs from outside of education are joining task forces bringing the strategic thinking from the likes of big corporates… why is there a shift? Maybe it’s the school holidays - but all in all - the landscape is adapting and evolving fast!
So why are we grouping schools in with B2B when they considered B2C focused on parents, students, and teachers?
Well, 1) We are B2B… so we wanted to share what’s on our minds atm but 2) depending on the context Schools can also be B2B. How?
Schools can also operate in a B2B context when they engage with other businesses, such as education suppliers, tech providers, recruitment agencies (shout out boarding schools), and other educational institutions for partnerships, resources, and services.
We really wanted to highlight that in the report risk-aversion was a key factor as to why schools weren’t jumping out of their seats to disrupt the status quo.
In school marketing, this term “risk-aversion” looms large. How do we get Heads of School to take a risk on impactful strategies? Changing the culture takes time, many conversations, and lots of data (proof). It won’t change in all schools, but some might take a leap into the scary world of influencers, TikTok, and memes (oh my!).
We want to hear from you! Tell us in the comments what your biggest challenge is when developing strategy?