HOW TO KICK-IT OLD SCHOOL
We have a secret…. This year, we've harnessed the power of nostalgia as the cornerstone of our social media strategy, revealing its immense potential in the educational sphere. Can you see how we've done it?
Think back to your school days: the clank of a locker, the musty scent of library books, the feel of your uniform, or even the sticky surprise of gum under the table 😣. These memories shape our past.
By tapping into these vivid recollections, we craft campaigns that deeply resonate with our audience.
Key Takeaways:
Nostalgia bridges the past and present, creating an emotional bond.
Educational memories are universal, making them powerful tools for connection.
Harnessing these memories can drive impactful, relatable social media campaigns.
Memories aren't just moments; they’re powerful connections.
Photo courtesy: McDonald's
Thinking outside of the box
Consider McDonald’s recent ad campaign for their limited edition Grandma McFlurry. This campaign taps into the cherished memories of sweet treats from grandma, a figure who universally represents comfort and warmth.
“Grandmas have always held a special place in our hearts, and today they’re having a major moment influencing culture—inspiring trends in fashion, decor and now, even food, with our newest McFlurry,” McDonald’s chief marketing and customer experience officer Tariq Hassan said in a statement. “The Grandma McFlurry tastes like a trip down memory lane, and we’re excited to give our fans that experience while honoring the grandma figure in all our lives.” (Ad Week)
This ad campaign evokes emotions of comfort and nostalgia, giving you the warm and fuzzies.
Drive this concept through education campaigns. Share your memories with us.
Let’s harness the power of nostalgia to create meaningful connections and unforgettable educational stories.
Photo courtesy: McDonald's