Lucy Kelley 12/10/24 Lucy Kelley 12/10/24

Harnessing Nostalgia: A Winning Formula for Your School’s Marketing Campaigns

Nostalgia marketing has proven to be a particularly effective strategy, blending familiarity with innovation to strike a chord with consumers. But how can schools leverage this trend to showcase their unique value and create deeper connections with their communities?

Gianna Sacco 12/10/24 Gianna Sacco 12/10/24

Tackling Risk-Aversion in Schools

Here’s how you can make a strong case for your bold, new ideas—without the guarantee of success but with a promise of thoughtful planning and potential impact.

Gianna Sacco 11/27/24 Gianna Sacco 11/27/24

You Know You’re in School Marketing When…

Gianna Sacco 11/27/24 Gianna Sacco 11/27/24

How to Keep LinkedIn Buzzing for Teacher Recruitment Over the Holidays

Gianna Sacco 11/27/24 Gianna Sacco 11/27/24

Does Your Social Media Go on Holiday Too?

Gianna Sacco 11/13/24 Gianna Sacco 11/13/24

Unboxing the Appeal of SURREAL’s Real Cereal Chat

Lucy Kelley 11/13/24 Lucy Kelley 11/13/24

Building Your Brand Story

Gianna Sacco 10/30/24 Gianna Sacco 10/30/24

Reviewing Your School's Identity

Gianna Sacco 10/30/24 Gianna Sacco 10/30/24

Strategically Positioning Your School: Where to Begin

Gianna Sacco 10/30/24 Gianna Sacco 10/30/24

Influencer Marketing in Schools

Gianna Sacco 10/16/24 Gianna Sacco 10/16/24

Guinness Blends Tradition, Inclusivity, and the Taste of Non-Alc to New Premier League Campaign

Leveraging the kick-off of the Premier League season, Guinness has made a splash as the official beer and non-alcoholic beer partner of the league. With their campaign, "Lovely Game for a Guinness," created by AMV BBDO, they’re not just celebrating football—they’re redefining it... but how is this connected to education?

Gianna Sacco 10/16/24 Gianna Sacco 10/16/24

Tis’ the Admissions & Recruitment Season

Gianna Sacco 10/16/24 Gianna Sacco 10/16/24

The Dux Approach to Brainstorming

Lucy Kelley 10/2/24 Lucy Kelley 10/2/24

Is GenAI My New BFF?

Lucy Kelley 10/1/24 Lucy Kelley 10/1/24

GEN-AI—The Impact, the Perks, and the Concerns.

Let’s break this down into digestible chunks, shall we? There’s a lot to unpack here, and as you can imagine, the landscape is constantly evolving. So, let’s start from square one. We’re diving into how GenAI is shaking things up in school marketing and communications—looking at the impact, the perks, and, yes, some of the concerns around using AI-generated content for school storytelling, branding, and comms.

Lucy Kelley 9/27/24 Lucy Kelley 9/27/24

It Has to Be Heinz: An Emotional Knockout That Hits Home!

Heinz has done it again, striking an emotional chord that leaves you craving more—literally. Their "It Has to Be Heinz" campaign taps into the power of nostalgia, relatability, and those small everyday moments we all share. This emotionally charged masterpiece is a home run, proving once again that Heinz isn’t just a condiment—it’s comfort food’s best friend. Let’s dive into how this campaign connects to larger marketing strategies, especially in the school sector, where human connection is key.