HOW TO START A REBRAND
At Dux, we specialize in bringing school stories to life through bold and edgy branding. One common challenge schools face is taking the leap to start a rebrand and knowing where to begin. To streamline the process, it's crucial to address key areas such as creating a dedicated team, asking critical questions, defining processes, conducting thorough research, and ensuring strategic positioning.
Once these foundational steps are in place, the exciting work begins! This includes developing your brand story, visual identity, strategy, and implementing your new brand. To kick-start your rebranding journey, start by asking tough questions to understand your goals and the necessity of a rebrand.
We've compiled a set of questions based on our experience with schools post-rebrand to help you prepare for a successful launch. These questions cover various aspects, from budget and timeline to guidelines and unveiling, aiming to create a cohesive approach for your internal community. For example, consider questions like:
Who will be responsible for implementing the brand rollout plan?
Why is the new brand being introduced, and what benefits does it offer?
What channels will be used to communicate the new brand to students, parents, staff, and the community?
When will staff training on the new brand guidelines take place?
Where will the new brand be first unveiled, and to whom?
How will the new brand be integrated into existing school materials and assets?
How will feedback on the new brand be collected and evaluated?
How will the success of the brand rollout be measured, and what adjustments might be necessary?
Whether you're starting from scratch or reimagining your brand, Dux Studio is here to support you.
Download our free resource (in the footer) to help you navigate these tough questions and kick-start your rebranding journey!