Heinz has done it again, striking an emotional chord that leaves you craving more—literally. Their "It Has to Be Heinz" campaign taps into the power of nostalgia, relatability, and those small everyday moments we all share. This emotionally charged masterpiece is a home run, proving once again that Heinz isn’t just a condiment—it’s comfort food’s best friend. Let’s dive into how this campaign connects to larger marketing strategies, especially in the school sector, where human connection is key.