Social or Email—Which Drives More Conversions?
If you’ve been following Dux March Marketing Madness, you know the clear winner so far has been social media—she’s moving on to the quarterfinals! 🏆 But don’t count email out just yet—there’s always a time and a place for both in school communications.
Why Social Media?
Social media is your school’s MVP for awareness. It’s the digital front door, where families discover, engage, and connect with your brand. It’s perfect for:
Showcasing school culture with dynamic photos, videos, and real-time updates.
Engaging your community through likes, comments, and shares.
Driving inquiries by creating that “I keep seeing them everywhere” effect.
Pros of Social Media?
Massive Reach: 4.9 billion users scroll daily.
Real-Time Interaction: Instant conversations, brand awareness, and viral potential.
Multi-Format Content: Reels, stories, carousels, and live sessions drive engagement.
“If your mailing list is well developed, it will usually provide higher conversion rates.”
Why Email Marketing?
Once families show interest, email steps in to seal the deal. It nurtures leads, delivers personalized content, and drives conversions. It’s ideal for:
Following up with inquiries and open house attendees.
Providing key info like admissions deadlines and exclusive insights.
Re-engaging prospects with timely reminders and tailored messaging.
As our friend Marcus Pentzek from Jademond Digital said:
Pros of Email Marketing?
Personalized & Direct: Segmented, automated, and tailored for conversions.
Algorithm-Free: You own your audience—no platform restrictions.
B2C Influence: 59% of consumers say marketing emails influence their purchase decisions. (HubSpot)
Championship Strategy? Integration.
Social attracts families, email moves them forward. Schools that use both see higher engagement, stronger relationships, and better enrollment results.