Is GenAI My New BFF?
When can I Use GenAI in School Marketing?
Alright, we know this might seem like we’re just scratching the surface, because we are 😂 but trust us—this is one deep rabbit hole. We could go on for days! And, can we just say… where are all the GenAI webinars or talks for schools? We haven’t seen many, but we’re ready for them! So if you spot any, send them our way and let’s spread the word.
Now, since we’ve already covered the impact, the perks, and the concerns, we thought it was time to dive into the fun stuff—how schools can actually use GenAI in their marketing strategies.
Disclaimer, heads up, take your pick: We’re a little old-school when it comes to creativity. Sure, AI can spit out quick visuals, but it can’t touch the magic of genuine graphic design and real-deal conceptualization. That being said, if you’ve got the budget, some of these AI tools can create jaw-dropping, surreal worlds that, when integrated smartly, could seriously level up your marketing game—so long as they fit into the bigger creative vision, of course.
And here’s another “we’re dropping our opinion on you, but hey, it’s our blog, right?” moment: While GenAI is a great tool to kickstart ideas, the real magic happens when you roll up your sleeves, dive into conceptualization, and put in the effort. That’s where the real strategy comes to life.
Ok, but here are a few focus areas you can apply to GenAI. Note, platforms will be next issue… needed a reason for you guys to come back now, didn’t we? 😜
Content and Concept Generation
Let’s face it, content creation can feel like a never-ending task. But with the right mix of strategy and GenAi tools, you can spark fresh ideas, repurpose your greatest hits, and keep campaigns running like a well-oiled machine. Just remember: AI is here to support the process, not replace your creativity.
Strategy Recommendations
A strong strategy is your marketing foundation. GenAI can offer some cool inspiration along the way, but it should never be in the driver’s seat. Define your target audience, set clear goals, and pick the most effective channels to hit them with. You’re the creative force—AI just helps you keep the engine running smoothly. Every piece of content should align with your school’s values and resonate authentically.
Streamline Processes
Make life easier by automating the boring stuff. Whether it's scheduling social posts or setting up a content calendar, the more you streamline, the more time you have for fun work, creative work, or let’s be honest that website that always gets forgotten. GenAI can step in to help organize, but you call the shots.
Campaign Management
Keeping campaigns on track doesn’t have to be a headache. Plan in advance, map out your goals, and use tools to track everything from content creation to ad performance. GenAI can help you manage the moving parts, but again, it’s your strategy that leads the way.
Content on the Fly
When the day’s packed and you’re racing between meetings, keep your marketing wheels turning with a flexible content plan. GenAI can assist with quick drafts, but don’t forget to add your own voice. It’s your creativity that makes the difference, so keep it authentic and on-brand.
Blogs and Newsletters
Churn out engaging blogs and newsletters without burning out. GenAI can help you stay on top of trends and audience interests, while pre-built templates can speed up the process. The key? Stay in control of the message and ensure it reflects your school’s tone and values. Always revise!
Social Media Posts
Consistency is Queen when it comes to social media. Scheduling posts ahead of time ensures you’re always on point. GenAI tools can assist with content ideas, but monitoring engagement metrics and adjusting posts to what’s working is where you’ll really shine.
Email Campaigns
Personalization is everything. Segment your audience—whether it's prospective students, parents, or alumni—and tailor each message accordingly. GenAI can help draft sequences or suggest tweaks, but your insights and strategy are what will make your email campaigns truly effective.
In short, GenAI is a powerful tool to have in your back pocket, but remember—it’s just that, a tool. The heart of your marketing should always come from your ideas, voice, and strategy. You’re the expert, GenAi can be your co-pilot.