Unboxing the Appeal of SURREAL’s *Real* Cereal Chat

A Brand Experience That Connects

I’m not entirely sure how it happened, but I’ve found myself invested in SURREAL Cereal. Have I actually eaten it? Not yet. Would I buy it if I saw it in a supermarket? Absolutely, yes! Why? Because they’ve entertained me, drawn me in, and made me laugh—and somehow, I’m hooked on their brand even without tasting a single bite.

Sounds crazy, right? But this is brand value and experience in action. SURREAL has connected with me and with others in their audience by building a brand persona that’s bold, clever, and genuinely fun to engage with. They know exactly who they are, and it’s crystal clear that they also know exactly who their audience is. Do I value cereal? Sure, I guess. Do I eat it daily? Not usually. But after following their posts, I’m almost eager to buy a box when I’m next in the UK. I’m genuinely curious about what it tastes like now because the brand’s personality is so strong.

How Did SURREAL Hook Me?

1. They Spoke My Language
   I love their communication style—direct, witty, and totally unpretentious. Their humor is refreshing, especially on a platform like LinkedIn that can get heavy with corporate lingo and long-winded articles. SURREAL’s posts are quick, easy reads that make me laugh, offering a welcome break from the usual content. They stand out by being different, and they’re a brand that doesn’t take itself too seriously.

2. They Caught My Eye
   Their branding is on point: bold colors, bold text, and a clean, punchy layout. There’s a simplicity to it that’s instantly appealing, and it’s memorable without needing to try too hard. In a world where many brands are vying for attention with complex visuals, SURREAL’s look is strikingly straightforward.

3. They Get Me
   They’ve clearly done their homework on their audience. Beyond just cereal jokes, they tap into shared interests, like animal love, avocados, and embracing life’s ups and downs—things that resonate with me and many others. This level of understanding creates a connection that feels almost personal. They’re not just marketing a product; they’re communicating like real people.

Brand Experience Meets Brand Value

Of course, I like cereal—most people do. But SURREAL’s brand value lies in their ability to connect emotionally, aligning with values that matter to their audience. They understand the power of bringing personality and humanity into their brand, making something as simple as cereal feel fresh, fun, and relatable.

Their approach showcases the power of thoughtful brand storytelling. By crafting a brand experience that’s true to their values and by tapping into shared experiences, they don’t just sell cereal; they create a community. And, interestingly, I find myself wanting to work with them too! They’ve nailed a brand persona that’s not just attractive to customers but appealing from a recruitment standpoint. After all, we’re on LinkedIn—this might just be strategic brilliance on their part.

In the end, SURREAL Cereal has built a brand that isn’t just a product but a personality, and that’s the kind of brand experience that stands out.