WE SAY THEY CRUSHED IT.

In the realm of branding and marketing, sparking conversations and stirring emotions can often be more impactful than the actual message being conveyed. Coca-Cola's "Recycle Me" campaign led by Ogilvy New York is a prime example of this phenomenon. While the campaign has drawn both praise and criticism, it has undeniably succeeded in getting people talking.

Here's why we loved this campaign:

1. It's edgy because they're literally destroying their own product and warping their logo

2. It's bold because their not shying away from a serious issue that impacts their brand

3. It's emotional because it's a topic that people care about

4. It's impactful with highly saturated colours, a satisfying slow motion effect, and an almost ASMR approach to the audio.

These are just a few universal insights that could empower your schools communications.

The beauty of such campaigns lies in their ability to tap into people's values and emotions, creating a connection that goes beyond the product or brand itself. Whether you view it as a genuine effort towards sustainability or as a clever marketing ploy, the fact remains that Coca-Cola has managed to stimulate a dialogue about important issues like recycling and environmental responsibility.

Let us know what you think! At Dux, we believe that this kind of engagement is key to effective storytelling and branding. By connecting with people on a deeper level, you can create a lasting impact that goes beyond the campaign itself.

So, what are your thoughts on the "Recycle Me" campaign? Do you see it as a genuine effort towards sustainability, or do you view it as greenwashing? Let us know in the comments!