Influencer Marketing in Schools

Authentic Storytelling for the Next Generation

Food for Thought:

Watching EARCOS unfold on LinkedIn recently brought influencer marketing in education into focus—a trend we at Dux are already discussing with schools and strategy teams. It raises key questions: How does influencer marketing fit within schools, and is it effective?

In today’s market, influencer tactics offer real, authentic storytelling opportunities, especially on LinkedIn, where education leaders engage in relevant thought leadership. EARCOS underscored the value of social relevance, engagement, and positioning educational voices, signaling that influencer marketing has a real place in school marketing strategy.

As schools aim to connect authentically with Gen Z families and educators, influencer-driven storytelling becomes a powerful channel for reinforcing brand value, building trust, and showcasing unique school experiences in ways that resonate deeply across social platforms.

Example in Action

A school could leverage influencer marketing by collaborating with a current student ambassador or an alum with a strong LinkedIn following to share stories of their school experience. Imagine a “Journeys” series where these ambassadors post about their personal learning journey, highlighting the school's unique programs, values, and culture. This authentic, peer-driven content not only engages prospective families but also builds credibility by showcasing the real, unfiltered experiences that resonate with Gen Z audiences. It also capitalizes on the “word-of-mouth” we all aim to nurture!

Don’t get us wrong, this isn’t just about jumping in front of a camera and detailing your experience. It’s also about connecting these experiences with strategic director, brand value and community wants and needs. Oh, don’t forget also, tapping it back into what is “trending”! So buckle up for a serious and detailed social strategy meeting!!

By sharing these stories on LinkedIn, where educational thought leadership thrives, schools can amplify their brand presence while building genuine connections with prospective families and future staff. This approach isn't just about visibility; it's about crafting a compelling brand experience that resonates deeply. Engaging students, alumni, or staff as authentic influencers positions your school as a leader in educational values, offering a firsthand look at the community, culture, and opportunities that make your institution unique. This dual reach can inspire trust and spark interest across your audience.