Tis’ the Admissions & Recruitment Season
Amp Up the Energy with a Dux-Style Game Plan
It’s not just about filling seats, classrooms and the staff room; it’s about crafting an unforgettable experience that future families and staff members can’t wait to join.
So, let’s flip the script? Here’s how to bring that Dux Studio vibe into your planning:
1. Know Your Tribe
Don’t just guess—get to the core of what makes your audience tick. Parents and students are looking for more than academics; they’re after a place where they belong. Dive into what they truly care about—be it innovation, community, or a sense of adventure—and let that drive your message.
2. Brand That Pops
Branding isn’t just logos and taglines; it’s the whole vibe. Think big, bold, and different. Make sure every touchpoint—online, on-campus, or in print—oozes your school’s unique energy. If your brand doesn’t shout, “This is where you want to be,” then it’s time for a refresh.
3. It’s All About the Experience
People remember how you make them feel. So, ditch the sales pitch and focus on crafting emotional connections. Tell stories that stick, celebrate student wins, and create moments that turn prospective families into future advocates. Experiences are your secret weapon—make them count. What do families and staff members want to join - and focus on that!
4. Plan the Journey, Map the Moments
Outline the entire admissions journey from first contact to acceptance day. What do families see, hear, and feel at each stage? Create a roadmap that’s as smooth as a TikTok scroll—effortless, engaging, and totally on-brand.
5. Content that Connects
Think beyond the basics. Your content needs to have character, a little cheek, and a lot of heart. Use real voices, authentic moments, and behind-the-scenes peeks that show the school’s culture in action. Think video snippets, student-led tours, and those “wish you were here” moments.
6. Data-Driven Decisions
Data’s your best friend. Analyze past campaigns to uncover what works. Double down on what’s driving engagement and ditch what’s not. Numbers don’t lie, and they’ll keep you sharp.
7. Be Everywhere All At Once
Omnichannel, baby! You need to show up in their social feeds, inboxes, favorite websites, and even at community events. Be consistent, be compelling, and make your message impossible to ignore. But remember, it’s a balancing act, because people ALSO don’t love being bombarded with unwanted content. We know, it’s hard!
8. Goals with Guts
Set goals that scare you a little—they’re the best kind. Whether it’s doubling inquiries or increasing engagement, keep your eyes on the prize and track progress like a hawk. Celebrate every win, big or small, and learn from the bumps along the way.
9. Lifecycle Love
Align your strategy with your school’s evolution. Whether you’re showcasing a legacy or pioneering new programs, let the school’s story shine. Make it clear how your school grows with its students, shaping futures every step of the way.
10. Build a Buzzing Community
The best schools aren’t just educational institutions; they’re communities. Create that sense of buzz and belonging that pulls people in and makes them say, “This is where we belong.” Parents and students should feel like they’re part of something bigger the moment they connect with your brand.
Admissions season isn’t just about making an impression—it’s about creating a movement. So, let’s make it bold, make it memorable, and make it unmistakably Dux.